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 Post Thumbnails

How to Create Visually-Appealing Post Thumbnails

 Post Thumbnails

In today's visual-driven and fast-paced digital world, capturing the attention of your readers can be a challenge. As a blogger, your job is to make sure that your website stands out from the rest. One crucial factor that can attract readers to your site is the use of engaging and visually-appealing post thumbnails, also known as featured images. In this blog post, we'll share tips on how to create attention-grabbing featured images that will enhance your website's visual appeal and branding.

As a graphic designer, web designer, user interface and experience designer, or web developer, you know firsthand the importance of engaging your audience from the moment they land on your website. And nothing does this quite like the perfect featured image. These powerful little summaries on each page are what grab your readers' attention and invite them to dive deeper into your content. So, whether you're creating a landing page, blog post, or product page, remember the crucial role that featured images play in bringing your website to life.

Importance of Consistency in Style:

Consistency is a critical aspect of website branding. When it comes to featured images, using a consistent style helps create a recognizable brand for your site, catching the reader's attention and leaving a lasting impression. For example, suppose your featured images all share a similar color scheme, font style, or layout. In that case, readers will recognize them immediately as belonging to your website. 

Consistency is key, and it builds trust and familiarity with readers. Some excellent examples of websites that use consistent featured images include Speckyboy, Smashing Magazine, and Abduzeedo.

image thumbnails

Keeping the Subject as the Main Focus:

Using featured images is an opportunity to present a visual representation of the subject of your blog post. The key to creating a captivating and attention-grabbing image is to keep the subject as the main focus. Utilize framing techniques to place the subject prominently. Add interest by using close-ups or other creative angles. Ensure the viewer can tell what the image is about at a glance, so that it captures their attention and makes them want to see more.

As a graphic designer, web designer, UI/UX designer or web developer, it's essential to ensure that the elements on your website are aesthetically pleasing and user-friendly. One thing to keep in mind is that backgrounds should be free from distraction. This means that you should avoid using images that have too many elements or colors that clash. The goal is to keep your site's design as clean and simple as possible so that users can navigate it with ease. Another helpful tip is to keep headlines out of images. Doing so can prevent issues with scaling and ensure that your headlines are more accessible.

image thumbnails

Backgrounds Free from Distraction:

Another important factor to consider when creating featured images is the background. A busy or cluttered background can be distracting and take away from the visual appeal of the featured image. Your featured image should always have a clean and uncluttered background. Consider using a solid color or a subtle and blurred texture to make the subject stand out.

Headlines Outside the Image:

One common mistake when creating featured images is placing the headline within the image. Doing this can create a cluttered and confusing message. Instead, use an image that complements the title and place the headline outside the image. Use attractive typography and make the headline visible, readable, and attention-grabbing. Both the image and headline should work together, adding value to your post.

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Creating Attention-Grabbing Images:

Now that you know the importance of featured images and the factors that contribute to creating an appealing image, let's talk about some tips on how to go about doing just that. First, consider selecting images with high resolution and ensure that they are properly sized and optimized for fast loading. Secondly, experiment with different styles and layouts to create something unique. Thirdly, use bright and bold colors that will catch the viewer's attention and make them want to engage with your content. Lastly, don't be afraid to use custom-made graphics, as they can add a special touch and increase brand recognition.

Featured images can make or break the success of your content on various platforms. Today, with the rise of social media, newsletters, and other RSS feed aggregators, it's essential to create visually appealing imagery that not only grabs readers' attention but also tells them what the content is about at a glance. As a graphic designer, web designer, UI/UX designer, or web developer, you need to understand the importance of Open Graph (OG) meta tags. These tags affect how URLs are displayed when shared on social media. Optimizing them can increase your brand visibility, driving traffic to your website. When it comes to shared content, OG tags make it more eye-catching in social media feeds, increase engagement, and help Facebook understand what the content is about.

It's vital to design a good image preview in your OG meta tags to be noticed and recognized by your audience.


Creating visually-appealing featured images is not only essential to attract readers to your site, but it also helps build trust and brand recognition. By using consistency in style, focusing on the subject, keeping backgrounds uncluttered, avoiding placing headlines within images, and creating attention-grabbing images, you can create an effective and compelling visual representation of your blog posts. 


About the author

Andrea Riezzo

I'm Andrea Riezzo, and I want to share my passion for creativity, inspiration, and design with you. As a creative, I've always been fascinated by the power of graphic and web design, social media, and photography to tell engaging stories and capture the imagination.

With 15+ years of experience in the industry, I've developed a deep understanding of what it takes to create designs that grab attention and leave a lasting impression. My expertise as a freelance graphic - web designer has enabled me to work on some truly incredible projects, and I've had the pleasure of collaborating with some amazing clients over the years.

So let's dive in and create something truly amazing - because when it comes to creativity, the possibilities are endless.

You can find me on LinkedIn, Instagram, Behance or Threads