Creating engaging video content for social media doesn't have to be complicated or time-consuming. As a freelance creative director and video-maker, I've worked with numerous small businesses and professionals to help them create simple yet effective videos. In this article, I'll share some straightforward video ideas and techniques that can elevate your social media presence without breaking the bank. Let's dive into the world of video creation!
Basic Shot List for Home Filming
Simple Shots Ideas
Creating a simple shot list you can film at home is the first step. Here are some basic scenes to consider:
- Writing in a notebook
- Pouring water
- Typing on a computer
- Cooking
- Scrolling on your phone
- Taking photos
- Setting up a workspace
- Reading a book
These everyday activities can add a relatable, "day-by-day-life" vibe to your content. Trust me, even watching someone pour water can be oddly satisfying when done right.
Real-Life Example
When I first started creating videos, I realized that capturing simple, everyday moments made my content more engaging and relatable. For instance, one of my most popular videos was a compilation of me setting up my workspace, typing on my computer, and enjoying a cup of coffee. It wasn’t rocket science, but it resonated with my audience.
Recording Techniques (Multiple Angles)
Framing is important in film because it can convey meaning and emotion in a way that words cannot. It can also help to guide the viewer’s eye and draw their attention to specific elements within the frame.
Medium Close-Up
A medium close-up shot gives emotion and background. It sets the tone and allows the viewer to connect with the subject on a more personal level.
Low Angle
A low angle shot gives a powerful and high importance perspective. It can make the subject appear larger and more imposing, adding a sense of authority and dominance.
Close-Up
A close-up shot gives emotion. It focuses on the subject's facial expressions, capturing their feelings and reactions in detail.
High Angle
A high angle shot gives a vulnerable perspective. It makes the subject appear smaller and more insignificant, conveying a sense of vulnerability or weakness.
Extreme Close-Up
An extreme close-up shot gives greater details. It focuses on specific features or objects, providing a detailed view that can emphasize particular aspects of the scene.
Point of View
A point of view shot gives the view of your perspective. It allows the audience to see what the subject sees, creating an immersive experience.
Tracking Shot
A tracking shot gives the viewer the impression of being the spectator. It follows the subject, maintaining a sense of movement and continuity.
Wide Shot
A wide shot sets the location. It provides context by showing the subject within their environment, establishing the setting for the scene.
Real-Life Example
I remember shooting a tutorial on how to shoot a light-painting photo for my project Sublument. By using over-the-shoulder shots, I made it feel like my viewers were sitting beside me, learning step-by-step. The feedback was overwhelmingly positive, and it quickly became one of my most-watched videos.
Focus on Everyday Activities
Working on a Craft
Capture scenes that reflect your niche, like editing, setting up gear, or brainstorming. Show your process in action to give viewers a behind-the-scenes look.
Routine Tasks
Share everyday moments like cooking dinner, journaling, or stretching. These simple routines are highly relatable and add an authentic touch to your content.
Household Chores
Film basic tasks like typing on a laptop, tidying up, or pouring tea or coffee. These realistic touches resonate with viewers and make your content feel grounded.
Personal Moments
Include quiet moments like reading, meditating, or enjoying meals. These can add a calming balance to your content and show a different side of your personality.
Real-Life Example
One of my favorite videos featured me cooking a simple pasta dish while sharing tips on logo design. It combined my love for cooking with my passion for design, and my audience loved the unique blend of content.
Additional Tips for Better Videos
Posture and Slow Moves
Let’s be real, not all of us are born to be in front of the camera. If you're not feeling photogenic, focus on correcting your posture. Stand tall, sit up straight, and make slow, deliberate movements. It helps convey confidence and makes your videos look more polished.
Proper Illumination
Good lighting can make a huge difference in your video quality. Natural light is your best friend, but if you're shooting indoors, invest in a ring light or softbox. Ensure the light source is in front of you to avoid unflattering shadows.
Real-Life Example
I used to struggle with getting the right lighting in my early videos. After investing in a simple ring light and experimenting with different setups, the quality of my videos improved dramatically. Even my dog started to look like a star!
Casey Neistat's Approach to Framing
During an interview with Jack Conte, Casey Neistat shared his thoughts on camera movement and framing. He declared:
«I always set up the framing so symmetrical on purpose. I get super frustrated when shots are skewed. Typically, square shots I find to be the most satisfying, calming to watch. And then I hate camera movement. If you watch my videos, 9 out of 10 shots are static. Because as a human being, if you watch any mom film her kids, it's always mimicking how your head works.Your brain and your eyeballs can process so much data, we have these wide-angle eyes, so you would intuitively think you can do the same thing with your camera. You absolutely cannot! There's so much information, so let the action move, not the camera.»
The Debate on Static Shots
The Case for Static Shots
Static shots can be visually pleasing and provide a sense of stability and calmness. They allow the action within the frame to be the focal point without unnecessary distractions. This can be particularly effective for tutorials, interviews, and any content where the message is more important than the movement.
When Static Shots Become Boring
However, static shots can also become monotonous if overused. Without any camera movement, the video may lack dynamism and fail to hold the viewer's attention. It's essential to strike a balance between static shots and subtle movements to keep the content engaging.
Conclusion
Creating simple video content for social media is all about capturing the essence of everyday life in an engaging way. By using these basic shots, recording techniques, and additional tips, you can create videos that resonate with your audience and enhance your social media presence. Remember, the key is to keep it simple, relatable, and true to yourself. Happy filming!